A WARM HUG IN A WORLD OF PERFECTION
Welcome to PocketPeg, where midlife women come to stop shoulding all over themselves.
Real connection is hard to find. Consider this your people. Some days you’ll show up with a lot on your mind. Some days you’ll just show up. Both are perfect.
Come as a stranger. Stay as a friend. Wrinkles welcome.
Sign me up
YOUR PEOPLE
Women who get it, no explanation required.
DAILY LIFE TOOLS
Practices that actually fit your life.
CLEAR THE NOISE
Quiet that inner critic.
CHEAPER THAN THERAPY
Real value for real life.
You're Invited to Join the PocketPeg Community!
If you want to face life's challenges with the tools you need, but aren't feeling the prescribed frameworks or the list of "healthy" and "successful" habits... then this one's for you!
We ditch pretense and polish. We do real connection and instead are a community and sisterhood that looks like this:
- Real heart-felt conversations with each other
- A committed community where we can just be ourselves
- Permission instead of pressure
- Connection without competition
- Space for personal growth, inner peace, and better balance
- Peg's famous muffin recipe (this alone is worth joining!)
JOIN US!
About Peg
As founder of SheTaxi, Peg Paul spent over a decade empowering women to live well and lead authentically - and she carries that mission forward in everything she does today. Her approach is holistic and human-centered, grounded in the belief that how we show up in one role shapes how we show up in all of them. A teacher, speaker, and trusted guide, she leads with energy, candor, and lived experience.
Peg is an authentic leader, entrepreneur, and nonprofit strategist with 25+ years of experience driving community impact and elevating women. She serves as Director of Entrepreneurship at the Southern Minnesota Initiative Foundation, and her career includes leadership roles at the American Heart Association, the American Cancer Society, and as co-creator of The BrandLab - a nationally recognized nonprofit connecting diverse students to marketing careers.
How I Got Here & What I Know to be True:
- I want women to feel good - all women. Simple concept, not easy execution. 99% of us doubt everything from our abilities to our worthiness.
- Midlife comes with real challenges - menopause, identity shifts, career stagnation, empty nests, aging parents, bodies that don't cooperate like they used to. But here's what else is true: midlife isn't an ending, it's a beginning. This is when we finally get to shed the expectations and become who we actually are. The best years aren't behind us; they're right now.
- Women need each other to continue to grow, develop, and kick ass. We do better together, and as a result, everyone around us does too.
- We're peers, not gurus. I'm not here to tell you how to live your life. I'm here to walk beside you, share what I've learned, and create space for us to figure this out together.
- Let go of the should. We don't need any more noise telling us what or how to do/be/act.
- Who you are inside is what matters. I don't care about the size of your house or the title on your business card. What matters is who you really are - flaws, quirks, should-free, and all.
- Authentic connection only. Life's too short for surface-level conversation. I'm here for real connection and honest talk.
- Health and wellbeing aren't negotiable. They're the foundation for everything else.
- We all carry Head Trash. Those limiting beliefs, that inner critic, the stories we tell ourselves about what we can't do or who we're not allowed to be. Let's name it, work through it, and stop letting it run the show.
- Just be me. Laugh, be silly, work hard, show up smart - all of it.
