Information is everywhere.
Real connection? Rare. Until now.
COME AS A STRANGER
STAY AS A FRIEND
Get in early, meet your people, and navigate midlife together - launching May 2026.
A WARM HUG IN A WORLDÂ OF PERFECTION
Welcome to PocketPeg, where midlife women come to stop shoulding all over themselves.
Real connection is hard to find. Consider this your people. Some days you’ll show up with a lot on your mind. Some days you’ll just show up. Both are perfect.
Come as a stranger. Stay as a friend.
Sign me up
YOURÂ PEOPLE
Women who get it, no explanation required.
DAILYÂ SELF-CARE
Practices that actually fit your life.
CLEAR THE NOISE
Quiet that inner critic.Â
CHEAPER THAN THERAPY
Real value for real life.
What You’re Joining
You get simple daily tools to check in with yourself - notice what’s going on, release the noise inside your head and out, empty the shoulds, and make room for what you actually want. Drop voice notes when you need to say something out loud.  Every month, we dive into a new theme, from clearing head trash to rediscovering what lights you up by providing tools, frameworks, and real conversations that move you forward.  And twice a month, we all show up live for a 60-minute community call to go deeper together. (Recorded if life gets in the way, and we know it will.)
What Makes This Different
No make-up required. No pretending everything’s okay. No keeping score. Just real women being honest about midlife. The hot flashes, the sleepless nights, the forgotten thoughts, the unexplained pounds, the hard parts, the confusing parts, the “who the hell am I now” parts, and yes, even the good parts.
Humor might just be the most underrated tool in the midlife toolkit.
Connection without competition.
And, it’s cheaper than therapy. (We love our therapists too.)
Wrinkles welcome. Leave your shoulds at the door.
You're Invited to Join the PocketPeg Community!Â
If you want to face life's challenges with the tools you need, but aren't feeling the prescribed frameworks or the list of "healthy" and "successful" habits... then this one's for you!
We ditch pretense and polish. We do real connection and instead are a community and sisterhood that looks like this:
- Real heart-felt conversations with each other
- A committed community where we can just be ourselves
- Permission instead of pressure
- Connection without competition
- Space for personal growth, inner peace, and better balance
- Peg's famous muffin recipe (this alone is worth joining!)
COMING SOON!
About Peg
As founder of SheTaxi, Peg Paul spent over a decade empowering women to live well and lead authentically - and she carries that mission forward in everything she does today. Her approach is holistic and human-centered, grounded in the belief that how we show up in one role shapes how we show up in all of them. A teacher, speaker, and trusted guide, she leads with energy, candor, and lived experience.
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Peg is an authentic leader, entrepreneur, and nonprofit strategist with 25+ years of experience driving community impact and elevating women. She serves as Director of Entrepreneurship at the Southern Minnesota Initiative Foundation, and her career includes leadership roles at the American Heart Association, the American Cancer Society, and as co-creator of The BrandLab - a nationally recognized nonprofit connecting diverse students to marketing careers.
